Abstract
This article outlines a comprehensive strategy for marketing a communication training course within and beyond the university setting, grounded in the growing demand for applied communication skills across business, industry, and government sectors. The course emphasizes the development of training competencies, including needs assessment, program design, and evaluation, preparing students for roles in human resource development and organizational change. On campus, the marketing approach combines classroom outreach, advisor engagement, and targeted promotional materials. Off campus, the article explores emerging opportunities in continuing education, corporate partnerships, and lifelong learning, arguing that communication educators must proactively position their offerings to meet evolving workforce needs. The discussion calls for a balanced marketing philosophy that preserves academic integrity while responding to institutional pressures for enrollment and relevance. By connecting disciplinary content with professional application, this article contributes to broader conversations about curriculum development, public engagement, and the future of communication education.
Recommended Citation
Curtis, Dan B. and Cox, Sam E.
(1989)
"Marketing the Communication Training Course On and Off Campus,"
Association for Communication Administration Bulletin: Vol. 69, Article 10.
Available at:
https://stars.library.ucf.edu/aca/vol69/iss1/10
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