Abstract
This article reviews two companion volumes on strategic and operational planning designed for use across organizational contexts, including academic departments and educational institutions. The books by Patrick J. Below, George L. Morrisey, and Betty L. Acomb. are "The Executive Guide to Strategic Planning " abd "The Executive Guide to Operational Planning."
Recommended Citation
Christ, Jack M.
(1989)
"The Executive Guide to Strategic Planning and The Executive Guide to Operational Planning,"
Association for Communication Administration Bulletin: Vol. 69, Article 17.
Available at:
https://stars.library.ucf.edu/aca/vol69/iss1/17
COinS
