Abstract
This article evaluates an influential survey of broadcast executives that judged college preparation for electronic media careers. Through content analysis of the report’s findings, this article identifies conceptual ambiguity surrounding entry level positions, limited response detail, and reliance on broad generalizations. It highlights how undefined variables, including market size and curricular diversity, weaken claims that graduates lack real world skills, writing competence, and technology experience. The critique questions recommendations advocating industry instructors, faculty externships, and expanded internship programs, noting structural constraints in liberal arts curricula and institutional finance. By situating methodological flaws within media studies and higher education literature, this article encourages evidence based dialogue between academic programs and the broadcasting industry on workforce readiness, curriculum development, and professional socialization.
Recommended Citation
Tucker, David E.
(1990)
"A Response to the Roper Report on Electronic Career Preparation,"
Association for Communication Administration Bulletin: Vol. 71, Article 3.
Available at:
https://stars.library.ucf.edu/aca/vol71/iss1/3
