Abstract
This article conceptualizes media ecology as an analytical lens for understanding how successive communication technologies generate ideology, shaping language, cognition, and social organization. Integrating systems thought, Marxist materialism, and time space analysis, it traces transformations from the typographic revolution to contemporary television and computer environments. Case illustrations ranging from monastic clocks and the printing press to satellite linked financial markets reveal that each medium reconfigures cultural values such as individuality, privacy, rational discourse, and civic participation. The discussion underscores the responsibility of communication administrators to anticipate technological biases, cultivate critical literacy, and adapt curricula amid accelerating digital change. Concluding with diagnostic questions for further inquiry, this article invites scholars, educators, and policy makers to examine how emerging media restructure symbolic forms, cognitive habits, and community relations, thereby informing strategic planning in higher education and public culture.
Recommended Citation
Postman, Neil
(1990)
"Media and Ideology,"
Association for Communication Administration Bulletin: Vol. 71, Article 9.
Available at:
https://stars.library.ucf.edu/aca/vol71/iss1/9
