Abstract
This article surveys the evolving career landscape for speech communication graduates, situating program growth within broader labor market trends associated with the service economy and information age. Integrating national employment projections with institutional enrollment data, it observes rising demand for communication competence across merchandising, consulting, and managerial sectors. A questionnaire of alumni informs a descriptive analysis of early career trajectories, current professional roles, and perceived curriculum efficacy. Respondents credit interpersonal communication, listening, public speaking, organizational communication, and internships with enhancing employability, while recommending multidimensional skill development to navigate competitive workplaces. Findings underscore the versatility of the degree, noting that employers value rhetorical literacy, information management, and relational expertise. This article concludes that speech communication curricula, by balancing theory with experiential learning, can cultivate adaptable professionals positioned for sustained relevance amid fluctuating hiring patterns and organizational restructuring.
Recommended Citation
Wolvin, Andrew D.
(1991)
"Careers In Speech Communication: 1990,"
Association for Communication Administration Bulletin: Vol. 77, Article 6.
Available at:
https://stars.library.ucf.edu/aca/vol77/iss1/6
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