Abstract
This article examines how a speech communication department situated itself within a professional college and the pedagogical institutional and disciplinary implications of that relocation. Drawing on reflective analysis of a three year transition at a large public university the discussion foregrounds organizational communication theory curriculum design applied scholarship and accreditation discourse. The move fostered richer internships expanded joint degree pathways strengthened human resource development networks and prompted rigorous outcomes assessment. Faculty benefited through consulting interdisciplinary grant activity and improved salary parity while the department refined its professional identity and increased enrolment. Persistent tensions remain between liberal arts general education mandates and an applied focus compounded by the absence of external accreditation and ongoing challenges in public recognition of communication expertise. This article contributes to communication pedagogy by illustrating how strategic organizational placement can recalibrate curricular priorities and stakeholder relationships within higher education.
Recommended Citation
Brenton, Angela Laird and Gray, John
(1991)
"Seeing our Discipline Through New Lens: Speech Communication in a Professional College,"
Association for Communication Administration Bulletin: Vol. 78, Article 1.
Available at:
https://stars.library.ucf.edu/aca/vol78/iss1/1
