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Abstract

This article examines the cultural implications of United States communication education for Asian societies by situating the academic journey of international students within the metaphor of Journey to the West. Drawing on communication and development scholarship it critiques media imperialism assumptions and demonstrates how Western theories technologies and pedagogy shape media production policy and professional practice across Asia. The discussion synthesizes uses and gratifications studies cultural studies and globalization research to reveal the agency of indigenous audiences and creators while acknowledging persistent structural inequities. By calling for epistemological reflexivity and the integration of Asian philosophical traditions, the article urges educators to recognize cultural bias in canonical curricula and to foster intercultural competence that supports pluralistic media environments.

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