Abstract
This article proposes a micro evaluation system that quantifies faculty performance in research teaching and service to guide merit pay decisions and strategic planning in higher education communication departments. Drawing on effectiveness system maintenance and resource acquisition perspectives the model assigns weighted point values to scholarly publications creative production course innovation advising committee leadership and external grant success. The resulting point totals group faculty into raise categories and link monetary rewards to documented productivity while retaining discretionary funds for equity and exceptional achievements. The discussion addresses clarity inclusiveness reliability faculty motivation and administrative alignment and illustrates how a transparent points framework can reinforce departmental goals support accountability and foster continuous improvement.
Recommended Citation
Rosenfeld, Lawrence B. and Long, Beverly Whitaker
(1992)
"An Evaluation System for Measuring Faculty Performance,"
Association for Communication Administration Bulletin: Vol. 79, Article 5.
Available at:
https://stars.library.ucf.edu/aca/vol79/iss1/5
