Subjects
New Orleans (La.); Towers; Amusements; Louisiana World Exposition; Exhibitions; Feasibility studies; Marketing research; Economic research; Tourism
Description
The Tower of New Orleans, Inc. was formed for the express purpose of developing and operating a major multi-purpose tower in downtown New Orleans, which included 18 levels of space for: observation decks, restaurant, lounge, night club, bistro, IMAX theater, and electronic games parlor. The tower was scheduled to open on May 12, 1984 in conjunction with the 1984 Louisiana World Exposition, and was to be located on the Expo site. The tower was to be privately operated during the Expo, and afterward as a commercial venture serving the extensive tourist and convention industries in New Orleans. In conjunction with the physical planning work, the Tower of New Orleans, Inc. deemed it appropriate to assess the project’s attendance generating capability, to analyze space and capacity requirements for each of its major facilities, and to forecast financial performance. The Harrison Price Company (HPC) was retained to conduct this analysis. The resulting HPC report has the following sections: 1) introduction, 2) executive summary, 3) available market support, 4) demonstrated patterns of market support, 5) planning parameters for the New Orleans Tower, 6) Financial analysis. The report includes numerous tables.
Publisher
Harrison Price Company
Client
Tower of New Orleans, Inc.
Date Original
6-28-1982
Document Type
Report
Identifier
797; DP0004547
Language
English
Rights
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
71 pages
Keywords
New Orleans (La.); Tower of New Orleans; 1984 Louisiana World Exposition; World's Fair; Louisiana Expo; Fairs; Expositions; Feasibility studies; Business planning; Attendance; Market research; Economic research; Tourism
Place
New Orleans (La.)
Type
document
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)
College
Information Technologies & Resources
Unit
University Libraries
Recommended Citation
Harrison Price Company, "Market and Financial Analysis for an 800-foot Tower in New Orleans" (1982). Harrison "Buzz" Price Papers. 104.
https://stars.library.ucf.edu/buzzprice/104