New Orleans (La.); Towers; Amusements; Louisiana World Exposition; Exhibitions; Feasibility studies; Marketing research; Economic research; Tourism


The Tower of New Orleans, Inc. was formed for the express purpose of developing and operating a major multi-purpose tower in downtown New Orleans, which included 18 levels of space for: observation decks, restaurant, lounge, night club, bistro, IMAX theater, and electronic games parlor. The tower was scheduled to open on May 12, 1984 in conjunction with the 1984 Louisiana World Exposition, and was to be located on the Expo site. The tower was to be privately operated during the Expo, and afterward as a commercial venture serving the extensive tourist and convention industries in New Orleans. In conjunction with the physical planning work, the Tower of New Orleans, Inc. deemed it appropriate to assess the project’s attendance generating capability, to analyze space and capacity requirements for each of its major facilities, and to forecast financial performance. The Harrison Price Company (HPC) was retained to conduct this analysis. The resulting HPC report has the following sections: 1) introduction, 2) executive summary, 3) available market support, 4) demonstrated patterns of market support, 5) planning parameters for the New Orleans Tower, 6) Financial analysis. The report includes numerous tables.


Harrison Price Company


Tower of New Orleans, Inc.

Date Original


Document Type



797; DP0004547




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

71 pages


New Orleans (La.); Tower of New Orleans; 1984 Louisiana World Exposition; World's Fair; Louisiana Expo; Fairs; Expositions; Feasibility studies; Business planning; Attendance; Market research; Economic research; Tourism


New Orleans (La.)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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