Subjects
Springfield (Mo.); Branson (Mo.); Market research; Economic research; Tourism; Economic development; Tourism
Description
Leaders of Springfield, Missouri were interested in an action plan that would ensure Springfield of a maximum opportunity and share revitalization of tourism and development. This report contains the results of Harrison Price Company’s (HPC) research and consulting efforts. Section 2 contains a description of the resident market. Section 3 evaluates the existing visitor market. Section 4 presents data on the current tourist infrastructure. Section 5 extrapolates the prior data in an estimate of potential future visitation. Section 6 contains recommendations of a strategy to be pursued by the client to achieve a greater share of the future visitor market. Section 7 is a summary of the results of the research and consulting effort.
Publisher
Harrison Price Company
Client
City of Springfield; The Springfield Chamber of Commerce; Springfield Convention and Visitors Bureau
Date Original
8-21-1992
Document Type
Report
Identifier
765; DP0004481
Language
English
Rights
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
140 pages
Keywords
Springfield (Mo.); Branson (Mo.); Economic development; Market research; Economic Research; Tourism
Place
Springfield (Mo.); Branson (Mo.)
Type
document
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://purl.flvc.org/UCF/EAD/CFM2003-12h (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); https://ucf-flvc.primo.exlibrisgroup.com/permalink/01FALSC_UCF/6a1ouu/alma990332062850306596 (University of Central Florida Libraries Online Catalog)
College
Information Technologies & Resources
Unit
University Libraries
Recommended Citation
Harrison Price Company, "Tourism Development Strategy for Springfield, Missouri" (1992). Harrison "Buzz" Price Papers. 110.
https://stars.library.ucf.edu/buzzprice/110