Springfield (Mo.); Branson (Mo.); Market research; Economic research; Tourism; Economic development; Tourism
Leaders of Springfield, Missouri were interested in an action plan that would ensure Springfield of a maximum opportunity and share revitalization of tourism and development. This report contains the results of Harrison Price Company’s (HPC) research and consulting efforts. Section 2 contains a description of the resident market. Section 3 evaluates the existing visitor market. Section 4 presents data on the current tourist infrastructure. Section 5 extrapolates the prior data in an estimate of potential future visitation. Section 6 contains recommendations of a strategy to be pursued by the client to achieve a greater share of the future visitor market. Section 7 is a summary of the results of the research and consulting effort.
Harrison Price Company
City of Springfield; The Springfield Chamber of Commerce; Springfield Convention and Visitors Bureau
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
Springfield (Mo.); Branson (Mo.); Economic development; Market research; Economic Research; Tourism
Springfield (Mo.); Branson (Mo.)
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company, "Tourism Development Strategy for Springfield, Missouri" (1992). Harrison "Buzz" Price Papers. 110.