Orlando (Fla.); Public marine aquariums; Business planning; Feasibility studies; Marketing research; Economic research


In 1972, Sea World was proceeding with plans to develop a water-oriented theme park on property located within five miles of Disney World on Interstate 4 in Orange County, Florida. It was Sea World’s intention to capitalize on the expected large influx of tourists brought to the area by Disney World. Sea World’s concept is to bring together the best elements of its San Diego and Ohio parks with a distinct identity and a level of quality similar to that of Disney World. The capital expenditure of the park was estimated at approximately $12 million. Economics Research Associates was retained by Sea World to reevaluate its original economic projections for the Florida park based on an analysis of the actual and projected operating performance of Disney World. The resulting report represents the findings of that research effort. The report has the following sections: 1) introduction, 2) Disney World, and 3) revised economic projections for Sea World. The report has 12 tables.


Economics Research Associates (Los Angeles, CA);


Sea World, Inc.

Date Original


Document Type



1068; DP0013275




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

29 pages


Orlando (Fla.); Sea World; Sea Life Parks; Feasibility studies; Market research; Economic research; Tourism


Orlando (Fla.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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