Subjects

Orlando (Fla.); Public marine aquariums; Business planning; Feasibility studies; Marketing research; Economic research

Description

In 1972, Sea World was proceeding with plans to develop a water-oriented theme park on property located within five miles of Disney World on Interstate 4 in Orange County, Florida. It was Sea World’s intention to capitalize on the expected large influx of tourists brought to the area by Disney World. Sea World’s concept is to bring together the best elements of its San Diego and Ohio parks with a distinct identity and a level of quality similar to that of Disney World. The capital expenditure of the park was estimated at approximately $12 million. Economics Research Associates was retained by Sea World to reevaluate its original economic projections for the Florida park based on an analysis of the actual and projected operating performance of Disney World. The resulting report represents the findings of that research effort. The report has the following sections: 1) introduction, 2) Disney World, and 3) revised economic projections for Sea World. The report has 12 tables.

Publisher

Economics Research Associates (Los Angeles, CA);

Client

Sea World, Inc.

Date Original

4-28-1972

Document Type

Report

Identifier

1068; DP0013275

Language

English

Rights

Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

29 pages

Keywords

Orlando (Fla.); Sea World; Sea Life Parks; Feasibility studies; Market research; Economic research; Tourism

Place

Orlando (Fla.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)

College

Information Technologies & Resources

Unit

University Libraries

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