Title - Alternative

A Proposal for The CALIFORNIA MARKETPLACE at Knott's Berry Farm


Buena Park (Calif.); Knott's Berry Farm; Business planning; Feasibility studies; Market research; Economic research; Tourism


Terry E. Van Gorder commissioned Jack Ryan to write a "white paper" on Knott's Berry Farm in which the following issues were addressed: what was Knott's Berry Farm?, what is Knott's Berry Farm?, what could Knott's Berry Farm be?, what should Knott's Berry Farm be?, and address issues such as the public's perception of Knott's Berry Farm and Knott's Berry Farm's current communications to the public. The white paper includes the following sections: Introduction, What Knott's was..., What Knott's is..., What Knott's could be..., What Knott's should be..., Knott's and public relations..., And in conclusion..., Appendix I. Demographic projections, and Apendix II. Alternate marketing lines. This pdf. includes handwritten notes in the margins of the white paper, the letter from Terry Van Gorder to Jack Ryan commissioning the "white paper", as well as a report titled "A Proposal for The California Marketplace at Knott's Berry Farm" by Halcyon Ltd., Development Consultants.


Jack Ryan


Terry E. Van Gorder, President and Chief Operating Officer, Knott's Berry Farm

Date Original


Document Type







Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/

Number of Pages

49 pages


Buena Park (Calif.); Knott's Berry Farm; Feasibility studies; Market research; Economic research; Tourism


Buena Park (Calif.)

Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By

http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)


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