Commercial Attractions; Theme Parks and Attraction Parks; Appraisal and Valuations
A "white paper" about Knott's Berry Farm prepared by Jack Ryan for Terry E. Van Gorder at the later's request. The white paper includes the following sections: Introduction -- What Knott's was... -- What Knott's is... -- What Knott's could be... -- What Knott's should be... -- Knott's and public relations -- And in conclusion... -- Appendix I. Demographic projections -- Apendix II. Alternate marketing lines. This pdf. includes handwritten notes in the margins of the white paper as well as the letter from Mr. Van Gorder to Jack Ryan commissioning the "white paper."
Terry E. Van Gorder, President and Chief Operating Officer, Knott's Berry Farm
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
Knott's Berry Farm, Analysis, Public perception, Media perception,
Buena Park (Calif.)
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Ryan, Jack, "Knott's Berry Farm: Yesterday, Today and Tomorrow. A Consideration" (1985). Harrison "Buzz" Price Papers. 167.