Malmö (Sweden); Amusement parks; Business planning; Market research; Economic Research; Tourism


Euroc Fastigheter AB , Sweden’s major building materials conglomerate, was the owner of a massive quarry site in Malmo, Sweden. It was a primary source of limestone for cement production for over a century. Operations at the site were winding down and the quarry life as a mineral resource ended. Surface area of the quarry was approximately 80 hectares within a 100 hectare site. Through its subsidiary, The Theme Park Development Company, Ltd., Euroc was evaluating attraction and recreational development opportunities on this property, stimulated by the impending construction of a multi-billion kroner bridge connection between Copenhagen and Malmo. The bridge, known as Oresund Link would provide a direct ground link to Denmark and Western Europe with economic and logistical significance comparable to England’s channel tunnel connection to France. The report summarizes the findings of the charrette meeting which took place at Euroc Fastigheter AB headquarters at the quarry site March 3-4, 1994 where participant evaluated attraction and recreational development opportunities at the quarry property. The report includes the following nine sections: 1. introduction of participants, 2. objectives of the charrette, 3. site discussion, 4. market support, 5. program and planning data for comparative attractions, 6. concept discussions, 7. economic and sizing parameters, 8. implementation, 9. summary and wrap-up.


Harrison Price Company


Theme Park Development Company, Ltd.; Euroc Fastigheter AB

Date Original


Document Type



250; DP0004365




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

59 pages


Malmö (Sweden); Commercial attractions; Theme parks and attraction parks; Real estate; Resort development (winter and summer); Economic analysis; Market research; Business analysis


Malmö (Sweden)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


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