Malmö (Sweden); Amusement parks; Business planning; Market research; Economic Research; Tourism


The briefing materials of the Theme Park Development Company Charrette held in Malmo Sweden, March 3-4, 1994. Materials include: 1. Site information, including maps, 2. Growth regions and general economic considerations, 3. Resident market, 4. Tourism, 5. Comparative parks, 6. Agenda, list of participants, proposal. Euroc Fastigheter AB , Sweden’s major building materials conglomerate, the owner of a massive quarry site in Malmo, Sweden. It had been a primary source of limestone for cement production for over a century. Operations at the site were winding down and the quarry life as a mineral resource had ended. Surface area of the quarry was approximately 80 hectares within a 100 hectare site. Through its subsidiary, The Theme Park Development Company, Ltd., Euroc had been evaluating attraction and recreational development opportunities on this property, stimulated by the impending construction of a multi-billion kroner bridge connection between Copenhagen and Malmo. The bridge, known as Oresund Link would provide a direct ground link to Denmark and Western Europe with economic and logistical significance comparable to England’s channel tunnel connection to France.


Harrison Price Company


Theme Park Development Company, Ltd.; Euroc Fastigheter AB

Date Original


Document Type



251; DP0004366




Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at

Number of Pages

143 pages


Malmö (Sweden); Commercial attractions; Theme parks and attraction parks; Real estate; Resort development (winter and summer); Economic analysis; Market research; Business analysis


Malmö (Sweden)



Digital Reproduction Specialists

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.

Is Referenced By (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); (University of Central Florida Libraries Online Catalog)


Information Technologies & Resources


University Libraries



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.