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    Title - Alternative

    Mammy Brand Oranges Citrus fruit crate label

    Publisher

    A. S. Herlong Packing Co.

    Description

    Crate Label: Mammy Brand A.S. Herlong Packing Company. Leesburg, Fla. Color print depiction of an older black woman eating an orange with the word "MAMMY" on it. The mammy caricature was often used by companies to sell products at that time.

    Keywords

    Citrus; Advertising; African American women; Caricature; Older African American women; Black people; Labels; Business; Marketing; African Americans; Collectibles; Ads; Mammy; Black women; Black Americana; Leesburg (Fla.); 1930s

    Subjects

    Citrus; Advertising; African American women; Caricature; Older African American women; Black people; Labels; Business; Marketing; African Americans -- Collectibles; Ads; Mammy; Black women; Black Americana; Leesburg (Fla.); 1930s

    Disclaimer

    The African American Legacy: The Carol Mundy Collection, 1794-2010 contains materials, graphics and artifacts that may be offensive and disturbing. Librarians and archivists strive to preserve this history in a sensitive manner, providing historical context and updating biased terms in metadata description. The University of Central Florida Libraries recognizes the description of digital and archival materials is an iterative and imperfect process and will continue to consult the misrepresented and underrepresented communities for updated language.

    Date Created

    1930s

    Identifier

    DP0015356

    Language

    English

    Extent

    1 page; 3 1/2 X 8 1/2 in.

    Type

    Image

    Side of Image

    Front of Image

    Location

    John C. Hitt Library

    Department

    Special Collections & University Archives

    Type

    image

    Comments

    Is Part Of: African American Legacy: The Carol Mundy Collection, 1794-2010. UCF Special Collections Manuscripts - 5th Floor -- CFM2009_02

    Use and Reproduction

    This image is posted publicly for non-profit educational uses, excluding printed publication. For permission to reproduce images and/or for copyright information contact Special Collections & University Archives, University of Central Florida Libraries, Orlando, FL 32816, (407) 823-2576.

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    Keywords

    Citrus; Advertising; African American women; Caricature; Older African American women; Black people; Labels; Business; Marketing; African Americans; Collectibles; Ads; Mammy; Black women; Black Americana; Leesburg (Fla.); 1930s

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    This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.