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    Title - Alternative

    Snow Ball Brand Citrus Fruit Crate Label

    Publisher

    Schmidt Litho. Co.

    Description

    Snowball brand: used by the A.S. Herlong Packaging Co. on their citrus fruit crates. This is a label with the logo on the right side and a stereotyped image of a black young man on the left, smiling and eating a citrus fruit (orange). Stereotyped images of black people were used by companies for advertisement at that time.

    Keywords

    Advertising; Caricature; Cartoons and children; Children, Black; Black people; Labels; Business; Marketing; African Americans; Collectibles; Snow Ball; Black children; Black Americana; Leesburg (Fla.); 1930s

    Subjects

    Advertising; Caricature; Cartoons and children; Children, Black; Black people; Labels; Business; Marketing; African Americans -- Collectibles; Snow Ball; Black children; Black Americana; Leesburg (Fla.); 1930s

    Disclaimer

    The African American Legacy: The Carol Mundy Collection, 1794-2010 contains materials, graphics and artifacts that may be offensive and disturbing. Librarians and archivists strive to preserve this history in a sensitive manner, providing historical context and updating biased terms in metadata description. The University of Central Florida Libraries recognizes the description of digital and archival materials is an iterative and imperfect process and will continue to consult the misrepresented and underrepresented communities for updated language.

    Date Created

    1930s

    Identifier

    DP0015357

    Language

    English

    Extent

    1 side; 3 1/4 X 9 in.

    Type

    Image

    Side of Image

    Front of Image

    Location

    John C. Hitt Library

    Department

    Special Collections & University Archives

    Type

    image

    Comments

    Is Part Of: African American Legacy: The Carol Mundy Collection, 1794-2010. UCF Special Collections Manuscripts - 5th Floor -- CFM2009_02

    Use and Reproduction

    This image is posted publicly for non-profit educational uses, excluding printed publication. For permission to reproduce images and/or for copyright information contact Special Collections & University Archives, University of Central Florida Libraries, Orlando, FL 32816, (407) 823-2576.

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    Keywords

    Advertising; Caricature; Cartoons and children; Children, Black; Black people; Labels; Business; Marketing; African Americans; Collectibles; Snow Ball; Black children; Black Americana; Leesburg (Fla.); 1930s

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    Accessibility Statement

    This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.