Abstract
The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate two major groups: 1. Visitors of Wet N' Wild (in-park survey) 2. Potential and past visitors to Wet N' Wild (off-site survey of tourists and local residents). A secondary objective of the study will be to analyze visitors and non-visitors perceptions of Wet N' Wild compared to other water theme parks, in particular Disney's typhoon and Lagoon.
Prepared For
Wet N' Wild
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
1-1-1989
Document Type
Report
Format
application/pdf
Identifier
DP0014017
Language
English
Place
Orlando, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
7 p.
Type
document
Recommended Citation
Dick Pope Sr. Institute for Tourism Studies, "Wet n' Wild Marketing Study" (1989). Dick Pope Sr. Institute Publications. 24.
https://stars.library.ucf.edu/dickpope-pubs/24
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.