Abstract

The purpose of the focus group sessions was to identify major areas of concern among Central Florida residents who visited Wet N' Wild and Typhoon Lagoon. In particular, the discussions focused on visitors' experience, similarities and differences between the two parks, perception of value for money, perceived market appeal, retrn visits, advertising, and accessibility to the parks.

Prepared For

Wet N' Wild

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

8-1-1989

Document Type

Report

Format

application/pdf

Comments

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.

Identifier

DP0014047

Language

English

Place

Orlando, FL

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.

Number of Pages

8 p.

Type

document

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