Abstract
The major aim of the focus group was to identify main areas of concern regarding viewers opinions and perceptions of the five proposed Silver Springs commercials to be broadcasted in the State of Ohio. Twelve out-of-state tourists participated in the two hour focus group. six participants were males and six were females. Their ages ranged from 25 to 70, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college graduate degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus group interview took place on 5/22/87 at the Quality Inn hotel located on 7600 International Drive in Orlando. Participants were recruited by the hotel's public relations staff. The participants reside in the following states: Maine, South Carolina, Illinois, and Ohio.
Keywords
Silver Springs
Prepared For
Silver Springs Management
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
5-1-1987
Document Type
Report
Format
application/pdf
Identifier
DP0021621
Language
English
Place
Silver Springs, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
11 p..
Type
document
Recommended Citation
Milman, Ady, "The Image and Perception of the New Silver Springs Commercials Among Central Florida Tourists" (1987). Dick Pope Sr. Institute Publications. 68.
https://stars.library.ucf.edu/dickpope-pubs/68