Abstract
The major aim of the focus group was to identify main areas of concern regarding the impact of the five Silver springs commercials to be broadcasted in the State of Ohio. Twelve residents of Greater Cincinnati participated in the two hour focus group. Four participants were males and eight were females. Their ages ranged from 16 to 60, and they represented an array of ethnic groups. The participants also had a varied educational background from high school diplomas to college advanced degrees. This cross section representation of the population allowed different opinions and perceptions by the various participants. The focus group interview took place on May 6, 1987 at the Cincinnati Technical College located in Central Parkway minutes from the downtown area. Participants were recruited by the Institute's staff in local shopping malls and other public places. Please note that the majority of the respondents heard of or visited Silver Springs.
Keywords
Silver Springs
Prepared For
Silver Springs Management
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
5-1-1987
Document Type
Report
Format
application/pdf
Identifier
DP0021622
Language
English
Place
Silver Springs, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
8 p..
Type
document
Recommended Citation
Milman, Ady, "The Image and Perception of Silver Springs Commercials Among Cincinnati, OH Residents: A Report of Focus Group Findings" (1987). Dick Pope Sr. Institute Publications. 69.
https://stars.library.ucf.edu/dickpope-pubs/69