Keywords

Subject Librarians - Marketing; Academic Libraries - Marketing

Abstract

Game-changing strategies for marketing digital resources to end-users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end-users as quickly as possible. One strategy for success is a marketing collaboration between the publisher and the academic library. This panel program will focus on the success achieved at the University of Central Florida Libraries where such a collaboration included experts from Taylor & Francis working closely with the UCF Head of Acquisitions & Collection Development and the Head of Research Services. Together they sponsored a digital resources educational workshop that included presentations by faculty, librarians and Taylor & Francis representatives and reached out to end-users as well as librarians from several Florida institutions. This panel program will encourage Q &A participation by the audience. Attendees will learn innovative strategies for marketing digital resources such as: hosting vendor presentations and trainings in library classrooms or at academic faculty workshops; hosting webinars and presentations (for both academic faculty and librarians) that focus on exciting new products or major enhancements to existing library resources; collaboration with campus partners (such as the Faculty Center for Teaching and Learning) to market resources via weekly email blasts in the partner’s newsletters and announcements; utilizing the mastheads of the library home page and scholarly communication web page to market digital resources.

Date Created

January 2014

https://works.bepress.com/barbara-tierney/21/download/

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