Despite the potential for positive impacts resulting from a diverse workforce, fire departments across the country have struggled with the recruitment and hiring of minorities for decades, with women accounting for only 4.7% of its workforce (NFPA, 2020). Due in part to the limited diversity, the fire service tends to perpetuate the stereotypes of masculinity. There are three identified issues that are leading to the lack of female applicants in public safety positions, including the lack of diversity and inclusivity in Public Safety Organizations (PSOs), the absence of women in the role as firefighters, and the absence of recruitment strategies that have proven to be effective in attracting and motivating women to apply. This study determines if the communication being used to recruit women is perceived as effective and how information can be messaged to increase the number of female applicants in PSOs. This examination can be accomplished through the application of the IDEA Model (Sellnow & Sellnow, 2019) to explore what strategies impacting Internalization, Explanation, Distribution and Action are perceived by women prompting the action of seeking employment in PSOs.
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Doctor of Philosophy (Ph.D.)
College of Sciences
Nicholson School of Communication and Media
Length of Campus-only Access
Doctoral Dissertation (Open Access)
Papagni, Ashley, "Igniting Interest?: Female Perceptions Of Communication Effectiveness In Public Safety Recruitment Campaigns" (2022). Electronic Theses and Dissertations, 2020-. 1424.