Advertising Media Planning: A Brand Management Approach, 4th Edition

Advertising Media Planning: A Brand Management Approach, 4th Edition

Files

Link to Full Text

Link to Library Sourced Electronic Textbook

Publication Date

2015

Course Number

ADV 4300

Course Title

Advertising Media Planning

Instructors

Christine Hanlon

Instructor emails

hanlon@ucf.edu

Course College

College of Sciences

Course Department

Nicholson School of Communication & Media

Type

Library-Sourced

Platform

Taylor & Francis

Status

Owned

License

Unlimited User Access (Owned)

Usage

Active

Advertising Media Planning: A Brand Management Approach, 4th Edition


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