Advertising Media Planning: A Brand Management Approach, 4th Edition
Files
Link to Full Text
Link to Library Sourced Electronic Textbook
Publication Date
2015
Course Number
ADV 4300
Course Title
Advertising Media Planning
Instructors
Christine Hanlon
Instructor emails
hanlon@ucf.edu
Course College
College of Sciences
Course Department
Nicholson School of Communication & Media
Type
Library-Sourced
Platform
Taylor & Francis
Status
Owned
License
Unlimited User Access (Owned)
Usage
Active
Recommended Citation
Kelley, Larry D. and Sheehan, Kim Bartel, "Advertising Media Planning: A Brand Management Approach, 4th Edition" (2015). eTextbooks for Students. 386.
https://stars.library.ucf.edu/etextbooks/386