Advertising Media Planning: A Brand Management Approach, 4th Edition
Files
Link to Library Sourced Electronic Textbook
Publication Date
2015
Course Number
ADV 4300
Course Title
Advertising Media Planning
Instructors
Christine Hanlon
Instructor emails
hanlon@ucf.edu
Course College
College of Sciences
Course Department
Nicholson School of Communication & Media
Type
Library-Sourced
Platform
Taylor & Francis
Status
Owned
License
Unlimited User Access (Owned)
Usage
Active
Recommended Citation
Kelley, Larry D. and Sheehan, Kim Bartel, "Advertising Media Planning: A Brand Management Approach, 4th Edition" (2015). eTextbooks for Students. 386.
https://stars.library.ucf.edu/etextbooks/386
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