Marketing 5.0: Technology for Humanity (2021)
Files
Link to Library Sourced Electronic Textbook
Publication Date
2021
Course Number
HMG 6596
Course Title
Strategic Marketing in Hospitality & Tourism
Instructors
Tingting Zhang
Instructor emails
Tingting.Zhang@ucf.edu
Course College
Rosen College of Hospitality Management
Course Department
Hospitality Services
Type
Library-Sourced
Platform
ProQuest
Status
Owned
License
Unlimited User Access (Owned)
Instructions
https://vimeo.com/644560656
Print ISBN
9781119668510
Electronic ISBN
9781119668541
Usage
Active
Recommended Citation
Kotler, Philip; Kartajaya, Hermawan; and Setiawan, Iwan, "Marketing 5.0: Technology for Humanity (2021)" (2021). eTextbooks for Students. 529.
https://stars.library.ucf.edu/etextbooks/529
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.