The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns, 1st Edition
Files
Link to Full Text
Link to Library Sourced Electronic Textbook
Publication Date
2016
Course Number
ADV 3001
Course Title
Advertising Strategy
Instructors
Gary LaPage
Instructor emails
gary.lapage@ucf.edu
Course College
College of Sciences
Course Department
Nicholson School of Communication & Media
Type
Library-Sourced
Platform
Taylor & Francis
Status
Owned
License
Unlimited User Access (Owned)
Electronic ISBN
9781315618661
Usage
Active
Recommended Citation
Berman, Margo, "The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns, 1st Edition" (2016). eTextbooks for Students. 540.
https://stars.library.ucf.edu/etextbooks/540