Factors Influencing Restoration Of Beliefs Following Levels Of Persuasion
This experiment was designed to compare resistance to persuasion as a function of defense‐attack sequence, time interval between messages, and level of attack effectiveness. Support was obtained for the prediction that both the inoculation and restoration sequences would provide resistance to persuasion in the low attack effectiveness treatment. However, the data failed to support predictions that the inoculation sequence would be superior to restoration under conditions of high attack effectiveness or that this superiority would increase linearly as time between attack and defense increased in the restoration sequence.
Central States Speech Journal
Pryor, Bert and Lander, John, "Factors Influencing Restoration Of Beliefs Following Levels Of Persuasion" (1984). Faculty Bibliography 1980s. 336.