Title

Is the Cold War a Marketing Problem

Comments

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Keywords

Business

Abstract

Product definition, product life cycle, distinctive competencies, market share, segmentation: these are just some of the marketing concepts that could be applied to foreign policy. What would be the result? For one thing, says the author, America would move from a reactive to a proactive stance.

Journal Title

Business Horizons

Volume

28

Issue/Number

6

Publication Date

1-1-1985

Document Type

Article

Language

English

First Page

55

Last Page

59

WOS Identifier

WOS:A1985AWD5000009

ISSN

0007-6813

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