Title

Computer Awareness And Usage By Industrial Marketers

Comments

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Abbreviated Journal Title

Ind. Mark. Manage.

Keywords

Business; Management

Abstract

The attitudes, familiarity, and current practices of industrial marketers regarding computer technology are investigated in this article. Findings of a study involving marketing managers in 101 Midwest firms are reported. The results indicate fairly positive attitudes toward the role of computers in marketing, but limited familiarity with and actual use of the computer in marketing management activities.

Journal Title

Industrial Marketing Management

Volume

18

Issue/Number

3

Publication Date

1-1-1989

Document Type

Article

Language

English

First Page

223

Last Page

232

WOS Identifier

WOS:A1989AL79800009

ISSN

0019-8501

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