Title

Role Load In The Household

Comments

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Abbreviated Journal Title

Adv. Consum. Res.

Keywords

Business

Abstract

The authors expand Reilly's (1982) operationalization of role load by comparing both spouses simultaneously to identify cases where: (1) one spouse 18 overloaded and the other underloaded; (2) both are overloaded; and (3) both are underloaded. Empirical analyses determine the scales to be reliable after slight modification and independent for husbands and wives. Five different household role load configurations are identified and described. The paper concludes with propositions about the implications of spouses' role load situations on information acquisition, purchase decision-making, and assortment of goods and services found in the household.

Journal Title

Advances in Consumer Research

Volume

14

Publication Date

1-1-1987

Document Type

Article

Language

English

First Page

458

Last Page

462

WOS Identifier

WOS:A1987H561000107

ISSN

0098-9258

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