Title

Impression formation as a function of male baldness

Authors

Authors

J. Butler; B. Pryor;M. Grieder

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Percept. Mot. Skills

Keywords

DOMINANCE; Psychology, Experimental

Abstract

A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than che,ald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.

Journal Title

Perceptual and Motor Skills

Volume

86

Issue/Number

1

Publication Date

1-1-1998

Document Type

Article

Language

English

First Page

347

Last Page

350

WOS Identifier

WOS:000072485600062

ISSN

0031-5125

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