Impression formation as a function of male baldness

    Authors

    J. Butler; B. Pryor;M. Grieder

    Comments

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    Abbreviated Journal Title

    Percept. Mot. Skills

    Keywords

    DOMINANCE; Psychology, Experimental

    Abstract

    A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than che,ald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.

    Journal Title

    Perceptual and Motor Skills

    Volume

    86

    Issue/Number

    1

    Publication Date

    1-1-1998

    Document Type

    Article

    Language

    English

    First Page

    347

    Last Page

    350

    WOS Identifier

    WOS:000072485600062

    ISSN

    0031-5125

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