Title

Barriers to change in regulated channel environments: Pharmacists' prescribing

Authors

Authors

S. L. Szeinbach; J. Allen;J. H. Barnes

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

J. Retail.

Keywords

REASONED ACTION; COMMUNITY PHARMACIES; NORMATIVE BELIEFS; PLANNED; BEHAVIOR; INTENTIONS; MODEL; FISHBEIN; CHOICE; Business

Abstract

Based on attitude-behavior theory and its extensions, the authors develop and test a model of pharmacists' intentions to prescribe medication under the Florida pharmacists Self-Care Consultant Law. Data from a random sample of 490 Florida retail pharmacists, one of the few states where independent prescribing is currently allowed, revealed that frequency of past prescribing directly affects behavioral intentions. Also revealed are the underlying attitudinal and normative effects on frequency of past behavior. Post-behavioral reactions reinforce negative attitudes and the pharmacist's perception of the law's intent operates through perceived subjective norms. Suggestions for increasing pharmacists' prescribing, implications for service delivery channels, and future research directions are drawn from the findings.

Journal Title

Journal of Retailing

Volume

74

Issue/Number

4

Publication Date

1-1-1998

Document Type

Article

Language

English

First Page

569

Last Page

588

WOS Identifier

WOS:000078590400005

ISSN

0022-4359

Share

COinS