Barriers to change in regulated channel environments: Pharmacists' prescribing

    Authors

    S. L. Szeinbach; J. Allen;J. H. Barnes

    Comments

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    Abbreviated Journal Title

    J. Retail.

    Keywords

    REASONED ACTION; COMMUNITY PHARMACIES; NORMATIVE BELIEFS; PLANNED; BEHAVIOR; INTENTIONS; MODEL; FISHBEIN; CHOICE; Business

    Abstract

    Based on attitude-behavior theory and its extensions, the authors develop and test a model of pharmacists' intentions to prescribe medication under the Florida pharmacists Self-Care Consultant Law. Data from a random sample of 490 Florida retail pharmacists, one of the few states where independent prescribing is currently allowed, revealed that frequency of past prescribing directly affects behavioral intentions. Also revealed are the underlying attitudinal and normative effects on frequency of past behavior. Post-behavioral reactions reinforce negative attitudes and the pharmacist's perception of the law's intent operates through perceived subjective norms. Suggestions for increasing pharmacists' prescribing, implications for service delivery channels, and future research directions are drawn from the findings.

    Journal Title

    Journal of Retailing

    Volume

    74

    Issue/Number

    4

    Publication Date

    1-1-1998

    Document Type

    Article

    Language

    English

    First Page

    569

    Last Page

    588

    WOS Identifier

    WOS:000078590400005

    ISSN

    0022-4359

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