Protecting Radio Call Letters And Slogans As Trademarks

    Authors

    M. D. Meeske;J. Maunezcuadra

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    J. Broadcast. Electron. Media

    Keywords

    Communication; Film, Radio, Television

    Abstract

    In 1983 the FCC ended its supervision of call letter disputes, and two years later the Patent and Trademark Office gave broadcasters the right to protect their call letters. Since then, several radio stations have gone to court, claiming trademark infringement by competing stations on call letters, slogans, and dial positions. Whether stations prevail depends on such factors as type of mark, content of the call sign or slogan, audience recognition of competing calls or slogans, similarity of audience and format, and extent to which similar call signs or slogans may confuse the public.

    Journal Title

    Journal of Broadcasting & Electronic Media

    Volume

    36

    Issue/Number

    3

    Publication Date

    1-1-1992

    Document Type

    Article

    Language

    English

    First Page

    267

    Last Page

    277

    WOS Identifier

    WOS:A1992JX86300002

    ISSN

    0883-8151

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