Using Coupon Incentives In Recycling Aluminum - A Market Approach To Energy-Conservation Policy

    Authors

    J. Allen; D. Davis;M. Soskin

    Comments

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    Abbreviated Journal Title

    J. Consum. Aff.

    Keywords

    Redemption Rates; Consumer; Behavior; Attitudes; Brand; Deals; Usage; Business; Economics

    Abstract

    A field experiment was conducted on a stratified sample of 354 recyclers and nonrecyclers to test the effects of coupon incentives on consumers' intentions and behavior in recycling aluminum. Results indicate that modest coupon incentives positively influenced recyclers' behavior, but did not influence nonrecyclers. Over the range of incentives tested, evidence suggests that increased recycling frequency is directly related to the coupon value. Implications for incorporating coupon promotional programs into the development of energy conservation policy, and areas for future research are discussed.

    Journal Title

    Journal of Consumer Affairs

    Volume

    27

    Issue/Number

    2

    Publication Date

    1-1-1993

    Document Type

    Article

    Language

    English

    First Page

    300

    Last Page

    318

    WOS Identifier

    WOS:A1993MG28900006

    ISSN

    0022-0078

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