Effects Of Speakers Immediacy On Receivers Information-Processing

    Authors

    T. A. Buhr; T. I. Clifton;B. Pryor

    Comments

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    Abbreviated Journal Title

    Percept. Mot. Skills

    Keywords

    Psychology, Experimental

    Abstract

    The experiment examined the effects of a speaker's immediacy on receivers' perceptions of the speaker's credibility, likability, attractiveness, and similarity. A female speaker delivered a 3 1/2-min. message to 71 undergraduate subjects, with immediacy manipulated across two levels. Analysis yielded positive relationships between the speaker's immediacy and the perceptions of likability, similarity, competence, and trustworthiness. An analysis of cognitive responses indicated that the speaker's immediacy affected receivers' information processing by increasing the incidence of positive and neutral thoughts and decreasing negative thoughts about the speech and speaker.

    Journal Title

    Perceptual and Motor Skills

    Volume

    79

    Issue/Number

    2

    Publication Date

    1-1-1994

    Document Type

    Article

    Language

    English

    First Page

    779

    Last Page

    783

    WOS Identifier

    WOS:A1994PQ68100018

    ISSN

    0031-5125

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