Title

Web-based Destination Marketing Systems: Assessing the Critical Factors for Management and Implementation

Authors

Authors

Y. C. Wang

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Int. J. Tour. Res.

Keywords

Internet marketing; destination marketing system; convention and visitor; bureau; tourism marketing; FRAMEWORK; Hospitality, Leisure, Sport & Tourism

Abstract

The Web-based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web-based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website-performance measurement, Web-marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright (C) 2007 John Wiley & Sons, Ltd.

Journal Title

International Journal of Tourism Research

Volume

10

Issue/Number

1

Publication Date

1-1-2008

Document Type

Article

Language

English

First Page

55

Last Page

70

WOS Identifier

WOS:000270583900005

ISSN

1099-2340

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