Web-based Destination Marketing Systems: Assessing the Critical Factors for Management and Implementation

    Authors

    Y. C. Wang

    Comments

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    Abbreviated Journal Title

    Int. J. Tour. Res.

    Keywords

    Internet marketing; destination marketing system; convention and visitor; bureau; tourism marketing; FRAMEWORK; Hospitality, Leisure, Sport & Tourism

    Abstract

    The Web-based destination marketing system (DMS) has been widely used as a distribution channel and marketing tool by destination marketing organisations (DMOs) at different levels in the promotion and management of tourism destinations. However, successful Web marketing requires a systematic approach in understanding key factors supporting the management and implementation of the DMS both from business and technical perspectives. The purpose of this study is to assess the critical factors of the Web-based DMS used by DMOs in the USA on the following five areas: website function design, website promotion, Website-performance measurement, Web-marketing impact assessment and organisation technology environment. Discussions of the study results and implications for Internet destination marketing and management are also provided. Copyright (C) 2007 John Wiley & Sons, Ltd.

    Journal Title

    International Journal of Tourism Research

    Volume

    10

    Issue/Number

    1

    Publication Date

    1-1-2008

    Document Type

    Article

    Language

    English

    First Page

    55

    Last Page

    70

    WOS Identifier

    WOS:000270583900005

    ISSN

    1099-2340

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