Collaborative Destination Marketing Understanding the Dynamic Process

    Authors

    Y. C. Wang

    Comments

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    Abstract

    Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level. This study attempts to examine the process of collaboration formation in the context of a destination within the domain of theories of inter-organizational relations. The study chooses a destination as a case of investigation with a focus on marketing activities between and among the local tourism industry facilitated by the local destination marketing organization. Implications are discussed from both theoretical and practical perspectives.

    Journal Title

    Journal of Travel Research

    Volume

    47

    Issue/Number

    2

    Publication Date

    1-1-2008

    Document Type

    Article

    First Page

    151

    Last Page

    166

    WOS Identifier

    WOS:000266554500003

    ISSN

    0047-2875

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