Title

Collaborative Destination Marketing Understanding the Dynamic Process

Authors

Authors

Y. C. Wang

Comments

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Abstract

Collaborative initiatives are voluntary arrangements between tourism organizations involved in managing and promoting destinations. In the tourism domain, although collaboration issues have been studied from various perspectives, relatively little research has been conducted on the process of collaborative marketing at the destination level. This study attempts to examine the process of collaboration formation in the context of a destination within the domain of theories of inter-organizational relations. The study chooses a destination as a case of investigation with a focus on marketing activities between and among the local tourism industry facilitated by the local destination marketing organization. Implications are discussed from both theoretical and practical perspectives.

Journal Title

Journal of Travel Research

Volume

47

Issue/Number

2

Publication Date

1-1-2008

Document Type

Article

First Page

151

Last Page

166

WOS Identifier

WOS:000266554500003

ISSN

0047-2875

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