Title
"You will" - Technology, magic, and the cultural contexts of technical communication
Abbreviated Journal Title
J. Bus. Tech. Commun.
Keywords
Business; Communication
Abstract
Technology is commonly described in magical terms, not only in advertising but also in journalism and technical communication. This article provides some background on the use of magical language in technical contexts, gives examples of magical discourse in technology advertisements and newsmagazine articles, and proposes a technical communication pedagogy of media analysis. The proposed pedagogy involves students in conducting diagnostic critiques of media texts and affords them the opportunity to examine critically their own unwitting use of magical language in technical discourse.
Journal Title
Journal of Business and Technical Communication
Volume
14
Issue/Number
3
Publication Date
1-1-2000
Document Type
Article
Language
English
First Page
289
Last Page
314
WOS Identifier
ISSN
1050-6519
Recommended Citation
""You will" - Technology, magic, and the cultural contexts of technical communication" (2000). Faculty Bibliography 2000s. 2646.
https://stars.library.ucf.edu/facultybib2000/2646