Title

Rural tourism in Israel: service quality and orientation

Authors

Authors

A. Reichel; O. Lowengart;A. Milman

Comments

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Abbreviated Journal Title

Tourism Manage.

Keywords

rural tourism; Israel; service quality; EXPECTATIONS; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

Abstract

Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B&B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.

Journal Title

Tourism Management

Volume

21

Issue/Number

5

Publication Date

1-1-2000

Document Type

Article

Language

English

First Page

451

Last Page

459

WOS Identifier

WOS:000086979500002

ISSN

0261-5177

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