Rural tourism in Israel: service quality and orientation

    Authors

    A. Reichel; O. Lowengart;A. Milman

    Comments

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    Abbreviated Journal Title

    Tourism Manage.

    Keywords

    rural tourism; Israel; service quality; EXPECTATIONS; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

    Abstract

    Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B&B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.

    Journal Title

    Tourism Management

    Volume

    21

    Issue/Number

    5

    Publication Date

    1-1-2000

    Document Type

    Article

    Language

    English

    First Page

    451

    Last Page

    459

    WOS Identifier

    WOS:000086979500002

    ISSN

    0261-5177

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