Title

The television text: Spectatorship, ideology, and the organization of consent

Authors

Authors

G. Bagley

Abbreviated Journal Title

Crit. Stud. Media Comm.

Keywords

Communication

Abstract

The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.

Journal Title

Critical Studies in Media Communication

Volume

18

Issue/Number

4

Publication Date

1-1-2001

Document Type

Article; Proceedings Paper

Language

English

First Page

436

Last Page

451

WOS Identifier

WOS:000186526000004

ISSN

1529-5036

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