Title
The television text: Spectatorship, ideology, and the organization of consent
Abbreviated Journal Title
Crit. Stud. Media Comm.
Keywords
Communication
Abstract
The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.
Journal Title
Critical Studies in Media Communication
Volume
18
Issue/Number
4
Publication Date
1-1-2001
Document Type
Article; Proceedings Paper
Language
English
First Page
436
Last Page
451
WOS Identifier
ISSN
1529-5036
Recommended Citation
"The television text: Spectatorship, ideology, and the organization of consent" (2001). Faculty Bibliography 2000s. 2916.
https://stars.library.ucf.edu/facultybib2000/2916