The television text: Spectatorship, ideology, and the organization of consent

    Authors

    G. Bagley

    Abbreviated Journal Title

    Crit. Stud. Media Comm.

    Keywords

    Communication

    Abstract

    The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.

    Journal Title

    Critical Studies in Media Communication

    Volume

    18

    Issue/Number

    4

    Publication Date

    1-1-2001

    Document Type

    Article; Proceedings Paper

    Language

    English

    First Page

    436

    Last Page

    451

    WOS Identifier

    WOS:000186526000004

    ISSN

    1529-5036

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