Abbreviated Journal Title
J. Mark. Res.
Keywords
Business
Journal Title
Journal of Marketing Research
Volume
39
Issue/Number
4
Publication Date
1-1-2002
Document Type
Book Review
Language
English
First Page
498
Last Page
499
WOS Identifier
ISSN
0022-2437
Recommended Citation
Ganesh, Jaishankar, "Principles of forecasting: A handbook for researchers and practitioners" (2002). Faculty Bibliography 2000s. 3207.
https://stars.library.ucf.edu/facultybib2000/3207
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