Toward an analytical structure for evaluating the ethical content of decisions by advertising professionals

    Authors

    D. Shaver

    Abbreviated Journal Title

    J. Bus. Ethics

    Keywords

    advertising; business ethics; ethics; models; professional ethics; social contract theory; Business; Ethics

    Abstract

    This article proposes a model for conceptualizing advertising ethics theory based on a distinction between philosophical and occupational ethical systems and the assumption that the fundamental goal of occupational ethics is to address the imbalance of power between the practitioner group and the community or communities they serve through practices that cultivate a relationship of trust. An analytical model is proposed as the basis for future empirical research to test and clarify the suggested relationships. It is suggested that a more refined theoretical meta-model could provide a common framework within which research in specific advertising ethics issues might be revisited.

    Journal Title

    Journal of Business Ethics

    Volume

    48

    Issue/Number

    3

    Publication Date

    1-1-2003

    Document Type

    Article

    Language

    English

    First Page

    291

    Last Page

    300

    WOS Identifier

    WOS:000186843000008

    ISSN

    0167-4544

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