The process of consumer reactions to possession threats and losses in a natural disaster

    Authors

    D. E. DeLorme; G. M. Zinkhan;S. C. Hagen

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Mark. Lett.

    Keywords

    consumer behavior; possession disposition; environment; qualitative; methodology; IDENTITY; CONSUMPTION; DISPOSITION; HOMELESS; SELF; TRANSITION; ATTACHMENT; FAMILIES; POVERTY; PEOPLE; Business

    Abstract

    This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers' reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition.

    Journal Title

    Marketing Letters

    Volume

    15

    Issue/Number

    4

    Publication Date

    1-1-2005

    Document Type

    Article

    Language

    English

    First Page

    185

    Last Page

    199

    WOS Identifier

    WOS:000228529500002

    ISSN

    0923-0645

    Share

    COinS