Title

The process of consumer reactions to possession threats and losses in a natural disaster

Authors

Authors

D. E. DeLorme; G. M. Zinkhan;S. C. Hagen

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Mark. Lett.

Keywords

consumer behavior; possession disposition; environment; qualitative; methodology; IDENTITY; CONSUMPTION; DISPOSITION; HOMELESS; SELF; TRANSITION; ATTACHMENT; FAMILIES; POVERTY; PEOPLE; Business

Abstract

This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers' reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition.

Journal Title

Marketing Letters

Volume

15

Issue/Number

4

Publication Date

1-1-2005

Document Type

Article

Language

English

First Page

185

Last Page

199

WOS Identifier

WOS:000228529500002

ISSN

0923-0645

Share

COinS