Title

Masculine hegemonic hoops: An analysis of media coverage of March madness

Authors

Authors

E. M. Kian; J. Vincent;M. Mondello

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Sociol. Sport J.

Keywords

TELEVISED SPORTS; GROUNDED THEORY; WOMENS; RACE; CONSTRUCTION; BASKETBALL; RETHINKING; CULTURE; GENDER; MENS; Hospitality, Leisure, Sport & Tourism; Sociology; Sport Sciences

Abstract

This study examined print-media portrayals of women's and men's basketball teams, players, and coaches during the 2006 NCAA Division I tournaments. Drawing principally from Gramsci's hegemony theory and Connell's theory of gender power relations, we analyzed article narratives published over a 26-day period during spring 2006 in four major media outlets: newspapers, The New York Times and USA Today, and online sport publications, ESPN Internet and CBS SportsLine. A total of 508 articles were coded and analyzed for dominant themes. Six primary themes emerged from the data. Although the data revealed shifts in media representations of gender relations, overall these themes mostly supported Connell's theory about the gender order.

Journal Title

Sociology of Sport Journal

Volume

25

Issue/Number

2

Publication Date

1-1-2008

Document Type

Article

Language

English

First Page

223

Last Page

242

WOS Identifier

WOS:000256773900004

ISSN

0741-1235

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