Masculine hegemonic hoops: An analysis of media coverage of March madness

    Authors

    E. M. Kian; J. Vincent;M. Mondello

    Comments

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    Abbreviated Journal Title

    Sociol. Sport J.

    Keywords

    TELEVISED SPORTS; GROUNDED THEORY; WOMENS; RACE; CONSTRUCTION; BASKETBALL; RETHINKING; CULTURE; GENDER; MENS; Hospitality, Leisure, Sport & Tourism; Sociology; Sport Sciences

    Abstract

    This study examined print-media portrayals of women's and men's basketball teams, players, and coaches during the 2006 NCAA Division I tournaments. Drawing principally from Gramsci's hegemony theory and Connell's theory of gender power relations, we analyzed article narratives published over a 26-day period during spring 2006 in four major media outlets: newspapers, The New York Times and USA Today, and online sport publications, ESPN Internet and CBS SportsLine. A total of 508 articles were coded and analyzed for dominant themes. Six primary themes emerged from the data. Although the data revealed shifts in media representations of gender relations, overall these themes mostly supported Connell's theory about the gender order.

    Journal Title

    Sociology of Sport Journal

    Volume

    25

    Issue/Number

    2

    Publication Date

    1-1-2008

    Document Type

    Article

    Language

    English

    First Page

    223

    Last Page

    242

    WOS Identifier

    WOS:000256773900004

    ISSN

    0741-1235

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