The entrepreneur's business model: toward a unified perspective

    Authors

    M. Morris; M. Schindehutte;J. Allen

    Comments

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    Abbreviated Journal Title

    J. Bus. Res.

    Keywords

    activity sets; architecture; business model; strategy; model dynamics; STRATEGY; VIEW; Business

    Abstract

    Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition, nature, structure, and evolution of business models. Still, the business model holds promise as a unifying unit of analysis that can facilitate theory development in entrepreneurship. This article synthesizes the literature and draws conclusions regarding a number of these core issues. Theoretical underpinnings of a firm's business model are explored. A six-component framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different levels. The framework is illustrated using a successful mainstream company. Suggestions are made regarding the manner in which business models might be expected to emerge and evolve over time. © 2003 Elsevier Inc. All rights reserved.

    Journal Title

    Journal of Business Research

    Volume

    58

    Issue/Number

    6

    Publication Date

    1-1-2005

    Document Type

    Article

    Language

    English

    First Page

    726

    Last Page

    735

    WOS Identifier

    WOS:000229523600003

    ISSN

    0148-2963

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