Title

DISCRETE NEGATIVE EMOTIONS AND CUSTOMER DISSATISFACTION RESPONSES IN A CASUAL RESTAURANT SETTING

Authors

Authors

A. S. Mattila;H. Ro

Comments

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Abbreviated Journal Title

J. Hosp. Tour. Res.

Keywords

negative emotions; attribution; dissatisfaction responses; service; recovery; Hospitality, Leisure, Sport & Tourism

Abstract

The primary purpose of this study is to investigate customers' emotional responses following a service failure in a restaurant setting. Specifically, this study investigates how specific emotions (anger, disappointment or regret, worry) influence consumers' behavioral intentions. To gain a richer understanding of consumers' coping behaviors, the authors examine customers' locus of failure attributions. By using a 3 x 2 factorial between-subjects design, three attribution types (internal, external, and control condition) are matched with two service recovery outcomes (positive and negative). Findings suggest that customers with feelings of anger and disappointment or regret are likely to engage in various dissatisfaction responses (e. g., direct complaining, negative word-of-mouth, and switching), whereas worried customers are not. Attributing the failure to internal or external causes reduce switching and negative word-of-mouth intentions. Finally, the study results indicate that feelings of anger spill over to postrecovery satisfaction.

Journal Title

Journal of Hospitality & Tourism Research

Volume

32

Issue/Number

1

Publication Date

1-1-2008

Document Type

Article

Language

English

First Page

89

Last Page

107

WOS Identifier

WOS:000207753700005

ISSN

1096-3480

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