Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach

    Authors

    J. Ganesh; K. E. Reynolds;M. G. Luckett

    Comments

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    Abbreviated Journal Title

    J. Acad. Mark. Sci.

    Keywords

    retailers; consumers; shopper typologies; MALL; ORIENTATIONS; PATTERNS; ATTITUDE; MOTIVES; Business

    Abstract

    The continuous interaction between retailers and their consumers has fascinated researchers for more than 50 years and has spurred the development of many measurement instruments. While a number of shopper typologies have been proposed, these studies have tended to employ dissimilar measures, samples and retail formats. As a result, the comparability and generalizability of findings are problematic. Using a multi-method, multi-format approach, this study replicates and extends past research findings to provide a comparable and generalizable typology of shoppers. Based on responses from nearly three thousand shoppers, the current study identifies the existence of five shopper sub-groups across multiple retail formats.

    Journal Title

    Journal of the Academy of Marketing Science

    Volume

    35

    Issue/Number

    3

    Publication Date

    1-1-2007

    Document Type

    Article

    Language

    English

    First Page

    369

    Last Page

    381

    WOS Identifier

    WOS:000248792800006

    ISSN

    0092-0703

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