Title

Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach

Authors

Authors

J. Ganesh; K. E. Reynolds;M. G. Luckett

Comments

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Abbreviated Journal Title

J. Acad. Mark. Sci.

Keywords

retailers; consumers; shopper typologies; MALL; ORIENTATIONS; PATTERNS; ATTITUDE; MOTIVES; Business

Abstract

The continuous interaction between retailers and their consumers has fascinated researchers for more than 50 years and has spurred the development of many measurement instruments. While a number of shopper typologies have been proposed, these studies have tended to employ dissimilar measures, samples and retail formats. As a result, the comparability and generalizability of findings are problematic. Using a multi-method, multi-format approach, this study replicates and extends past research findings to provide a comparable and generalizable typology of shoppers. Based on responses from nearly three thousand shoppers, the current study identifies the existence of five shopper sub-groups across multiple retail formats.

Journal Title

Journal of the Academy of Marketing Science

Volume

35

Issue/Number

3

Publication Date

1-1-2007

Document Type

Article

Language

English

First Page

369

Last Page

381

WOS Identifier

WOS:000248792800006

ISSN

0092-0703

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