Title

Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference

Authors

Authors

D. Severt; Y. Wang; P. J. Chen;D. Breiter

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Tourism Manage.

Keywords

motivation; performance; satisfaction; behavioral intention; convention; CONSUMER SATISFACTION; SERVICE QUALITY; DETERMINANTS; REEXAMINATION; PERCEPTIONS; EXTENSION; MODELS; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

Abstract

This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioral intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and opportunities, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgment, and behavioral intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. Recommendations to the meeting planners for conferences are provided based oil the results. (c) 2006 Published by Elsevier Ltd.

Journal Title

Tourism Management

Volume

28

Issue/Number

2

Publication Date

1-1-2007

Document Type

Article

Language

English

First Page

399

Last Page

408

WOS Identifier

WOS:000244405500005

ISSN

0261-5177

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