Examining the motivation, perceived performance, and behavioral intentions of convention attendees: Evidence from a regional conference

    Authors

    D. Severt; Y. Wang; P. J. Chen;D. Breiter

    Comments

    Authors: contact us about adding a copy of your work at STARS@ucf.edu

    Abbreviated Journal Title

    Tourism Manage.

    Keywords

    motivation; performance; satisfaction; behavioral intention; convention; CONSUMER SATISFACTION; SERVICE QUALITY; DETERMINANTS; REEXAMINATION; PERCEPTIONS; EXTENSION; MODELS; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

    Abstract

    This study assessed convention attendee motivations, performance evaluation, satisfaction, and behavioral intentions in a regional conference setting. Data was collected from conference attendees in the southeast United States. The findings revealed a five-dimension conference motivation: (1) activities and opportunities, (2) networking, (3) convenience of conference, (4) education benefits and (5) products and deals. Furthermore, the relationships between attendee's evaluation of conference performance, satisfaction judgment, and behavioral intention were examined. The relationships between educational activities, overall satisfaction, word-of-mouth, and intent to return were found to be significant. Recommendations to the meeting planners for conferences are provided based oil the results. (c) 2006 Published by Elsevier Ltd.

    Journal Title

    Tourism Management

    Volume

    28

    Issue/Number

    2

    Publication Date

    1-1-2007

    Document Type

    Article

    Language

    English

    First Page

    399

    Last Page

    408

    WOS Identifier

    WOS:000244405500005

    ISSN

    0261-5177

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