Collaborative destination marketing: A case study of Elkhart county, Indiana

    Authors

    Y. C. Wang;D. R. Fesenmaier

    Comments

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    Abbreviated Journal Title

    Tourism Manage.

    Keywords

    destination marketing; collaboration; alliances and networks; convention; and visitors bureau; STRATEGIC ALLIANCES; COMPETENCE; ORGANIZATIONS; PARTNERSHIPS; PERFORMANCE; FRAMEWORK; MODEL; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

    Abstract

    The fragmented nature of the tourism industry requires a substantial degree of coordination and collaboration among the variety of different players in destination marketing. However, the studies on partnerships and collaboration have taken very narrow perspectives of cooperation relationships and therefore, none of them individually can explain the nature of marketing alliances and networks among tourism organizations. Based upon the results of previous research and a case study of Elkhart County, Indiana, this paper proposes a more integrative theoretical framework in an attempt to better describe and explain the nature and dynamism of collaborative destination marketing. The implications of this framework are provided from both practical and theoretical perspectives. (c) 2006 Elsevier Ltd. All rights reserved.

    Journal Title

    Tourism Management

    Volume

    28

    Issue/Number

    3

    Publication Date

    1-1-2007

    Document Type

    Article

    Language

    English

    First Page

    863

    Last Page

    875

    WOS Identifier

    WOS:000245613500021

    ISSN

    0261-5177

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