Title

Collaborative destination marketing: A case study of Elkhart county, Indiana

Authors

Authors

Y. C. Wang;D. R. Fesenmaier

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Tourism Manage.

Keywords

destination marketing; collaboration; alliances and networks; convention; and visitors bureau; STRATEGIC ALLIANCES; COMPETENCE; ORGANIZATIONS; PARTNERSHIPS; PERFORMANCE; FRAMEWORK; MODEL; Environmental Studies; Hospitality, Leisure, Sport & Tourism; Management

Abstract

The fragmented nature of the tourism industry requires a substantial degree of coordination and collaboration among the variety of different players in destination marketing. However, the studies on partnerships and collaboration have taken very narrow perspectives of cooperation relationships and therefore, none of them individually can explain the nature of marketing alliances and networks among tourism organizations. Based upon the results of previous research and a case study of Elkhart County, Indiana, this paper proposes a more integrative theoretical framework in an attempt to better describe and explain the nature and dynamism of collaborative destination marketing. The implications of this framework are provided from both practical and theoretical perspectives. (c) 2006 Elsevier Ltd. All rights reserved.

Journal Title

Tourism Management

Volume

28

Issue/Number

3

Publication Date

1-1-2007

Document Type

Article

Language

English

First Page

863

Last Page

875

WOS Identifier

WOS:000245613500021

ISSN

0261-5177

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